One of the most ambitious — and expensive — party sites planned around Super Bowl week in the Twin Cities, the Club Nomadic pop-up concert venue at Mystic Lake Casino Resort was abruptly shelved on Friday, an apparent bust on a big gamble three weeks before the big game.
The traveling nightclub was designed to bring VIP experiences to the Minneapolis area during the Super Bowl.
Club Nomadic had been building its venue in a parking lot at the resort in Prior Lake.
A company owned by the Shakopee Mdewakanton Sioux Community says that as the Super Bowl approached, it determined it would be impossible to ensure that an event at Club Nomadic would meet the tribe’s “standards of quality.”
Poor ticket sales most likely played a big role in the cancellation. Starting at $100-$200 and reaching past $10,000 for VIP options, ticket prices had already been slashed in 25-percent-off offers that started circulating last week.
Most of the headline acts, including Gwen Stefani, Florida Georgia Line, The Chainsmokers and DJ Kygo, will instead perform inside Mystic Lake.
Club Nomadic was named after Mystic Lake’s partner in the venture, Nomadic Entertainment, a bi-coastal company owned by the NFL’s hospitality arm On Location Experiences. Nomadic has put on similar events at past Super Bowls. Last year in Houston, for instance, the Club Nomadic pop-up complex hosted Taylor Swift and Bruno Mars (significantly bigger names than the ones they’re bringing to the Twin Cities).
Nomadic Entertainment is also hosting another Super Bowl concert series, Nomadic Live, in downtown Minneapolis at the newly renovated Armory with Imagine Dragons, Pink, Kelly Clarkson and Jennifer Lopez from Feb. 1-4. Nomadic representatives did not return calls asking for updates.