Denver Broncos CEO Joe Ellis on Tuesday wrote a letter to fans telling them ticket prices won’t be raised next season and thanking them for sticking with the franchise through its first losing season since 2010.
A Letter to Our Fans from #Broncos President & CEO Joe Ellis.
— Denver Broncos (@Broncos) January 2, 2018
General manager John Elway decided to stick with coach Vance Joseph despite the Broncos’ most disappointing season in decades.
Joseph and Elway fired six assistant coaches Monday, including the team’s two longest-tenured assistants in assistant head coach/running backs Eric Studesville and wide receivers coach Tyke Tolbert.
“We share your disappointment for not reaching our goals after a promising start to the season,” Ellis wrote. “There are no excuses for what went wrong, and all of us take full responsibility for our first losing season in seven years.”
Ellis said he’s confident Elway and Joseph can steer the Broncos back to success.
After a 3-1 start that included a dominant 41-17 victory over the Dallas Cowboys in Week 2, the Broncos crumbled following a Week 5 bye. They lost eight consecutive games — the first eight-game losing streak since 1967 — and finished 5-11, including Sunday’s 27-24 home loss to the Kansas City Chiefs.
In his letter, Ellis noted the team will “continue to have the highest expectations on and off the field. That’s the standard created by Pat Bowlen, and our commitment is to protect the winning tradition that he’s established during his ownership of the Broncos.”
Ellis said the Broncos cannot live on their past glory — they were Super Bowl champs just two years ago — and that there will be no sense of entitlement in the organization.
“There are no shortcuts and all of us must put in the hard work to get better,” he said, highlighting “all of us.”
The Broncos have now missed the playoffs in back to back seasons for the first time since 2009-2010. That was Josh McDaniels’ two seasons as head coach, and McDaniels was fired with four games remaining in the 2010 season.